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Mathew Crawford's avatar

That summary of the leadership that you give is at the core of a lot of people's confusion over how to interpret the U.S. military.

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Mark Bisone's avatar

I remember this campaign from when I was a boy. It could be a Mandela effect, but I recall there were two alternate tag lines: "You can do it..." and "Find your future..." ("...in the ARRRRMY").

I was only truly tempted to join up once, in the direct aftermath of 9/11. I sometimes wonder how that alternate-universe Mark's life would have branched out, what "future" we would've found.

But this zombie retread of the ad leaves me cold. Feels like just another skinwalker, wearing the pelt of what it killed. The ad about the girl with two moms is revolting, but feels more genuine to me.

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